Key ChloroSights™

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What do ChloroSight™ differentials mean, managerially? A running list includes: 

Key saturation macros:

"Low" Saturation per Addressable Market ($): Market undersaturation of upscale and premium positioned stores and undersaturation of premium products within existing stores

"Low" Saturation by Metropolitan Sq. Mi.: undersaturation of discount or conventional positioned stores

Subcategory share:

Low share of "Discount" stores: undersaturation of discount stores, high-demand for them

Top-two brand concentration

High top-two concentration: more difficult for new entrants

Low top-two concentration: less difficult for new entrants